Cross-functional
One view across the whole stack
Marketing, sales, data, CRM, automation, and UX are treated as one system rather than six separate projects.
About Maverick
Marketing problems rarely stay in one lane.
A broken customer journey might look like a website problem, a CRM problem, a reporting problem, or a sales problem. Usually, it is several of those things at once. Maverick Marketer exists to understand the full system and make the pieces work together.
Capture → CRM → Reporting: one connected path, not three separate tools
Why Maverick exists
Growing teams inherit systems they were never designed to run.
Marketing systems are rarely built all at once. They accumulate. A new campaign needs a landing page. A new tool promises better reporting. An agency adds forms, a freelancer adds automations, and an internal request adds one more field to the CRM.
Each addition made sense at the time. But the full system slowly becomes hard to understand and harder to maintain. Leads fall through the gaps, data stops being trusted, and the team quietly fills the holes with manual work nobody planned for.
Maverick helps companies step back, see the full picture, and rebuild the system around how the business actually operates today, not around how it operated three vendors ago.
Inherited
Rebuilt
The operator behind Maverick
I work where marketing, sales, and technology overlap.
I’m Joshua McSorley, the marketing systems consultant behind Maverick Marketer.
My work has never fit neatly inside one discipline. I’ve designed websites and rebuilt CRM processes. I’ve connected automation platforms, built reporting systems, and improved conversion paths. And I’ve done all of it working directly with marketing and sales teams, learning where their process breaks.
That range is the point.
The biggest marketing problems rarely live inside one tool or one department. Solving them takes someone who can follow the strategy, the data, and the people doing the work, and stay involved through the build.
How Joshua works
Diagnose before building.
Every engagement starts the same way: understand the system as it runs today, then decide what should change.
Listen to the people doing the work
Learn what marketing, sales, and leadership each think should be happening.
Follow the full customer journey
Trace what really happens from first click to sales handoff.
Find the system beneath the symptom
Find the root cause instead of adding another patch.
Build something the team can run
Build clear systems that keep working even when one person or vendor leaves.
What makes Maverick different
Strategy that stays through implementation.
Evidence
Recommendations based on what the data shows
Decisions come from the journey, the records, and the reporting, not assumptions about how it should work.
Direct access
You work with the person building it
The same person who diagnoses the system stays on it through implementation. No account layer in between.
Honest scoping
Willing to challenge the original request
When the underlying problem is bigger than the brief, that gets said early instead of quietly delivered around.
Real workflows
Designed around how the team actually operates
Solutions fit how your team already works, so people actually use them.
Maintainability
Documented and handed over clearly
Every build ships with documentation so the system stays understandable after launch.
Philosophy
“I believe the best marketing systems make good work easier. They give teams clearer information, remove unnecessary friction, and create a customer experience that feels intentional from beginning to end.”
Joshua McSorleyMaverick Marketer
Credibility and outcomes
Built, measured, and handed over.
Let’s find the real problem
If your marketing feels harder to run than it should, let’s map what’s happening.
We’ll look at the customer journey, the tools behind it, and the handoffs between teams, then find what’s creating the friction.
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