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Raven Risk AI
Rebranded and developed a Webflow website for an AI-driven fintech company focused on corporate credit risk assessment, emphasizing clear messaging and user engagement to build a product waitlist.
Project Overview
Raven Risk AI, a fintech startup providing AI-based solutions for corporate credit risk assessment, engaged me for a complete rebrand and digital transformation. Formerly known as Raven RI (Risk Intelligence), the company needed a refreshed brand identity that emphasized its AI-driven capabilities. The project also required designing and developing a streamlined single-page website with a strong content strategy to drive early interest and build a waitlist of future users.
Our Approach
- Rebranding & Identity Development: After understanding the company’s vision and AI-driven offerings, we rebranded them as Raven Risk AI, creating a logo and color palette that reflected innovation and trust in the fintech space. Delivered a Lean Brand Kit that ensured consistent visual and digital brand elements.
- Website Development: Built a sleek, modern website on Webflow, designed to engage users with a clean, intuitive UX/UI. The focus was on driving conversions through a waitlist signup, showcasing the brand’s AI capabilities while making complex product features easy to understand.
- Content Strategy & Copywriting: Simplified the technical aspects of corporate credit risk assessment using clear, actionable messaging. The copy was structured to appeal to corporate clients, highlighting the benefits of the AI solution while prompting users to join the product waitlist.
- Training & Handoff: Provided Webflow training sessions to Raven Risk AI’s internal team, ensuring they could independently manage and update the website post-launch for long-term control and flexibility.
Project Outcome
- Successful Rebrand: The transition from Raven RI to Raven Risk AI resulted in a more focused, modern brand identity that resonated with the fintech market.
- Engaging Website: The website delivered an engaging user experience with a clear emphasis on driving waitlist signups, creating a pipeline of potential early adopters.
- Client Empowerment: Through hands-on Webflow training, the Raven Risk AI team gained full control over managing their website, ensuring they could maintain it as the company scales.
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