Webflow forms
One consistent field structure instead of nineteen competing ones.
Case Study: Ecoplex Energy Solutions
The forms weren't the problem. The data reaching sales was.
Ecoplex asked for cleaner forms. We found nineteen different forms feeding twenty-eight automations. The result: lead records sales could not trust.
Outcome0
bad-data sales calls after the rebuild
Zapier automations
Consolidated logic that can be monitored and trusted.
Bad-data sales calls
Sales stopped calling leads with missing or wrong information.
The hidden problem
Every form was its own system
Each campaign had added a form. Each form had added an automation. Field names drifted apart. Forms disagreed on required fields. No single record showed the whole lead. By the time a lead reached a salesperson, roughly one in ten calls was based on information that was incomplete or simply wrong.
Sales had learned to distrust marketing leads. That is the most expensive outcome a marketing system can produce.
The rebuild
Three forms, three automations, one record
We mapped every field in use, agreed a single required set with sales, and rebuilt capture around three purposeful forms. Lead routing moved into three automations, each with a clear owner and an alert when something breaks.
The result is a system a marketing team can maintain without a developer and a sales team can rely on without checking.
“His technical expertise, especially with Webflow and Zapier, was exactly what we needed. He made everything easy to understand, which helped us feel confident throughout.”
Edwina TreacyFractional CMO, Ecoplex
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