Websites
One brand, one architecture, one content system.
Case Study: Mission Cloud
Three companies, one brand, one website that could not lose its Google rankings.
The request was a redesign. The real constraint was migrating three established domains into one without losing the rankings that produced pipeline.
Outcome3 → 1
websites merged with 0% rankings lost
Rankings lost
Legacy search equity protected through a staged migration.
Calculator leads per week
Qualified pricing-calculator leads after the buyer journey was rebuilt.
Evidence before opinion
Content decisions came from the data, not the org chart
We scored every page on all three sites by traffic, rankings, and conversions. Pages that earned their place stayed and got better. Pages that existed for internal reasons were merged or retired.
That inventory became the migration map: what moves, what merges, what redirects, and in what order.
The staged migration
Move in sections, measure after each one
Rather than a single cutover, the migration moved section by section with redirect maps, monitoring, and rollback points at each stage. We watched rankings daily, so any drop could be fixed in days instead of discovered months later.
Alongside the migration, we rebuilt the buyer journey. We moved the pricing calculator from a buried page to a main path. Serious buyers could now qualify themselves before ever talking to sales.
“We've sped up our marketing process, lowered cost, and couldn't be happier!”
Mark MedinaVP Marketing, Mission Cloud
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